Marketing for tradies, without the fluff.
Short, honest guides written from real campaign data. No theory, no agency speak. Read them, use them, and if you want it done for you, you know where I am.
Marketing for tradies in NZ: what actually works in 2026
A straight guide to tradie marketing in New Zealand: what brings in urgent jobs (Google Ads, Google Business Profile, reviews), what wastes money, and what a plumber or sparky should do first.
Read the guide →8 min readGoogle Ads for tradies in NZ: real numbers from 17 campaigns
How Google Ads works for plumbers, electricians and handymen in New Zealand, with real monthly lead numbers from 17 LeadHive campaigns, the keywords that convert and the mistakes that burn budget.
Read the guide →5 min readExclusive leads vs shared leads: what NZ tradies need to know before paying for either
The difference between exclusive tradie leads and shared directory leads in New Zealand, why shared leads turn into bidding wars, and the questions to ask any lead generation company.
Read the guide →5 min readHow many leads does a plumber or electrician need each month? A simple way to work it out
Work out how many leads a one-van NZ trade business needs per month from your average job value, close rate and revenue target, with worked examples for a plumber, an electrician and a handyman.
Read the guide →4 min readThe cheapest marketing fix for any tradie: answer the phone (what 1,361 tracked calls showed)
Call tracking data from 1,361 inbound calls to NZ tradies in 2026: how many go unanswered, when they happen, and what a missed call actually costs a plumber or electrician.
Read the guide →3 min readWhich NZ regions are open for exclusive tradie leads right now (updated monthly)
Monthly-updated list of which New Zealand regions are open or taken for exclusive plumber, electrician, handyman and roofer leads, with real enquiry numbers for each.
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