How it works

    Watch it in plain English

    Three minutes on exactly how your leads get generated, tracked and sent to your phone.

    What I actually build for you

    Three things. All yours.

    This isn’t ads pointed at your existing website. I build a separate machine for your trade and your area, then run it for you. You don’t touch any of it.

    01 · Your Google Ads

    Running 24/7, at the top of Google

    Search ads only, targeting the exact words people type when they have a problem right now. No display ads, no broad match, no wasted spend on people looking for tips.

    emergency plumber near meno power taurangahandyman near meroof leak repairbroken window repairheat pump not workingfence repair hamilton
    • Urgent, maintenance and repair searches only
    • Weekly search-term reviews to cut junk clicks
    • Ad spend included in your monthly fee
    02 · Your landing page

    Built for the panic moment

    Mobile-first, click-to-call, built for someone standing in a flooded laundry or staring at a smashed window. Not a shared directory. Not a form they’ll never fill in.

    • Search-matched headline: the exact words they typed
    • Trust signals above the fold: rating, licensed, response time
    • One giant tap-to-call button. No forms, no waiting
    • Your branding, your number. The page is yours while you’re a partner
    03 · Your call tracking

    Every call logged and recorded

    A tracking number sits on your page and your ad. It forwards straight to your mobile. Web enquiries forward to your email. Nothing rings through unlogged.

    • Lead notifications by email and SMS
    • Duration, time, status and recording on every call
    • Monthly report: leads in, cost per lead, what’s being adjusted
    Every lead tracked

    No more “did you get my call?”

    You see exactly what’s coming through: when, how long, from where, and what was said. It’s all there, in writing, with a recording.

    I own the tracking numbers

    The number on your page and your ad is mine, and it forwards to you. Nothing rings through unlogged. Ever.

    I listen to every single call

    Then I tag it: qualified lead, callback, missed. You get the same view I do.

    Answered vs missed, in writing

    With a recording attached. If a job went sideways, we can both hear why. No more guessing.

    Dud leads don’t count

    Parts enquiry? Wrong number? Someone asking for Mitre 10? Off your monthly total. You only count real jobs.

    What happens when you sign up

    Live tomorrow. Not in six weeks.

    Tap a step. This is the exact run sheet I follow for every partner, from the first call to the phone ringing.

    Quick onboarding call

    A 15-minute call to lock in your service area, the jobs you actually want, and the number your leads forward to. I write the ad messaging from what you tell me. You don’t do any heavy lifting.

    What I need from you
    • Signed agreement
    • Setup fee and first month paid
    • Your mobile number for lead delivery
    • Which jobs to prioritise
    My side of the deal
    • Build your page, run your ads, own the tracking
    • Review search terms and bids every week
    • Listen to and tag every call
    • Monthly report on the 1st: leads in, cost per lead, trend, what I’m changing
    • Results review at month 3
    • Answer the phone when you ring. You deal with me, not an account manager
    Your side of the deal
    • Answer the phone. Emergency callers don’t leave voicemails, they call the next bloke
    • Call back any missed lead within 1 to 2 hours
    • Tell me which jobs you want more of, and which you don’t
    • Give me honest feedback on lead quality after the first 2 weeks
    • Keep your licence and insurance current
    If I fall short, your month gets longer

    If I promise 15 to 25 leads and you’re sitting on 14 when the month ends, month two doesn’t start until you’ve got them. Dud calls never count. I’d rather extend your month than argue about a number.